Case 01 · Global ag-machinery
Sixty markets. One Tuesday.
Case 02 · Direct-selling personal care, Brazil
Two hundred thousand beauty consultants. No desktop, no LMS, no app to install.
Two hundred thousand consultants. One link.
Today
Product launches and technique tutorials reach the network as forwarded WhatsApp voice notes from regional managers. The message degrades with every retell. Compliance language goes missing. Nobody at head office knows who actually learned what before they pitched it in a customer’s living room.
With Collegia
HQ ships a branded long-scroll material — distributed via a single WhatsApp link that authenticates the consultant, organized inside “Skincare 101” and “Holiday Campaign” collections, with self-learning recall checks inside the lesson and a tutor consultants ask product questions to before they answer customers’.
What they finally know
Who finished the launch brief before pitching it. Which techniques the top performers actually trained on. Which products generate the most consultant questions before they generate complaints.
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